The Archertype Privacy Statement

The Archertype respects your privacy and is committed to protecting the personal information you share with us. The Archertype is the data controller for the purposes of data protection laws, which means we are responsible for deciding how and for what purposes your personal information is processed. This statement describes how we collect, use and protect your personal information.

Collecting personal information about you

We may collect your personal information when you are in contact with us. This includes the times when you:

  • visit our website

  • make an enquiry

  • make a booking to play

  • register to receive news or other forms of communication

  • access our social media platforms, such as Facebook and Instagram

  • provide your details in order to work with us

Our purposes and legal bases for using your personal information

The Archertype will use your personal information for the following purposes:

  • to answer your queries

  • to process your bookings

  • to share photos and videos with you

  • to send you newsletters or other forms of communication

  • to provide you with information about events and promotions that may be of interest

  • to conduct market research and gain a better understanding of our customer demographics and values

  • for our employees, to process your employment contract and meet our legal obligations as an employer

  • to fulfil any other purpose indicated at the time you voluntarily provide your personal information 

The law requires us to specify the legal bases that enable us to use your personal information. We use your personal information on the basis of:

  • Legitimate Interests – We want to host archery tag events and other forms of sporting entertainment for the public’s enjoyment. We want this to be available to as many people as possible and provide the best quality service possible. These are our legitimate interests, which permit us to collect and use your personal information in pursuit of the purposes listed above.

  • Performance of a Contract – We are permitted to collect and use your personal data if it is necessary for the fulfilment of a contract between us.

Keeping your personal information

We will only keep your personal information for as long as is necessary to fulfil the purposes for which it was collected. To determine the retention period of your personal information, we consider several criteria to make sure that we do not keep your information for longer than is reasonably necessary. These criteria include the purpose for which we hold your personal information, whether our relationship with you is ongoing, our legitimate interests and our legal obligations. Information that is no longer needed will be deleted or anonymised so that you cannot be identified from it. We endeavour to provide you with the highest quality of service possible.

Sharing your personal information

The Archertype will treat your personal information as private and confidential and will not share it within The Archertype in order to facilitate the fulfilment of the purposes listed above. However, we may share your personal information with third parties outside The Archertype where you permit us or where the law requires us to do so.

Cookies and tracking software

We use cookies in order to personalise your visit to and enhance your experience by gaining a better understanding of your particular interests and customising our pages for you. A cookie is a message given to a web browser by a web server and which is then stored by the browser in a text file. Each time the browser requests a page from the server this message is sent back which enables the user's computer to be identified.

We may use the information provided by cookies to analyse trends, administer, or for research and marketing purposes to help us better serve you. No information which personally identifies you will be collected through the cookies. If you like, you can set your browser to notify you before you receive a cookie so you have the chance to accept it and you can also set your browser to turn off all cookies.

Your Rights

With respect to any personal information we hold about you, you have the right to:

  • request access to that information

  • request that we update, amend or erase your personal information

  • object to our processing your personal information and request that we stop the processing

You may exercise any of your rights by contacting us using the Contact Us link above or sending us an email at Please note that, for security reasons, we may have to ask for proof of your identity before responding to a request.

Additionally, you have the right to lodge a complaint with the Information Commissioner’s Office, which is the UK’s supervisory body for data protection.

Privacy Queries

If you have any questions regarding this policy or you wish to exercise any of your rights as explained above, please get in touch via the Contact Us link above or send us an email at